Who we are

Oaika Films is an independent documentary production company based in Toronto, founded in 2019 by filmmaker Jack Major (originally under the name Mission and Theory).

We believe in the power of understated stories — the quiet, everyday moments that connect us, remind us of our humanity, and point toward a better future. Founded by members of the LGBTQ+ community, we bring our full selves to the work, and that shows in how we move: with care, with curiosity, and with a deep respect for honest storytelling.

Our documentaries have premiered at festivals across North America, earning recognition for their social impact and creative vision. They've also been adopted as educational tools by advocacy groups across Canada.

We move away from the traditional big studio approach — not to reject its craft, but to reclaim the heart of storytelling. With fewer lights and smaller crews, we stay closer to the people and stories we follow, letting our curiosity lead the way.

But Oaika is more than a production company — it’s the beginning of something larger. A growing collective of citizen journalists and independent documentarians, grounded in the belief that the stories we tell today encourage the action of tomorrow.

Brand collaboration

We partner with brands and artists who have something real to say — a feeling, a vision, a story that wants to be seen. Whether it’s the quiet resilience of a small business or the loud joy of a community muralist, we’re drawn to work that’s honest and rooted in something deeper. If it speaks from the heart, we’re here for it — to listen, to shape, to share.

Clients & collaborators

Reaching the audience

In a world that's constantly shifting, one thing remains true: people crave real, human stories. We want to see the heart and soul behind the brands we love — the messiness, the care, the love that makes us human. Today’s audiences are seeking brands that reflect their values, that resonate with who they are, and make them feel good about supporting them.

That’s where we come in. Digging into the heart of a brand is what we do. Sharing those authentic, everyday stories with those searching for connection is why we do it.

Recognition