Crowdfund Campaign
THE WISDOM MURAL
OAIKA x CLAUDIA SALGUERO
Claudia Salguero is a Colombian-Canadian professional multidisciplinary artist and Community Engaged Artist working with multicultural groups in communities in risk. Working in collaboration with different Social Institutions, she has created more than 40 community murals in the City since 2014. In 2020, she approached our team to create a campaign video to raise funds for her project "The Wisdom Mural" with the vision of completing the mural on a downtown Ottawa community housing building. You can find out more about Claudia here
Our vision was to create a documentary-style story for audiences to get a glimpse into the mind of Claudia and understand her mission to want to create this mural. In the film, we shared a bit of her backstory and interviewed her, asking us to share her path to becoming a muralist. You hear Claudia's voice as she speaks to her love for color and community, and why she believes that murals bring people together.
"Murals and public art carry the history of places"
Claudia managed to reach almost 50% of her funding target while raising money within the community, with all proceeds going towards the final mural creation. In August of 2021, the Wisdom Mural was completed and introduced to the Ottawa community. You can watch her final campaign film below.